Their goal is to reimagine the fan experience globally by bringing Snapdragon to fans worldwide.
The team’s newly launched 2023 car, the Mercedes-AMG F1 W14 E PERFORMANCE, will sport the Snapdragon logo, and the branding will also feature on the drivers’ race suits, the senior personnel’s clothing, and within the garage and team environment’s trackside.ĭon McGuire, SVP and CMO of Qualcomm Technologies, Inc., stated that the Mercedes-AMG PETRONAS Formula One Team is an excellent partner for the Snapdragon brand as they are a technology-driven team in F1.
Snapdragon is known for its ability to provide users with superior experiences, powering numerous premium smartphones, gaming and XR devices, connected cars, PCs, and wearables across the globe.
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